Since 2018, the SELA Collaborative has engaged residents, community-based organizations (CBOs), cities, elected offices, resident grassroot groups, small businesses, schools and the Census Bureau to ensure a full count of SELA residents in the 2020 Census.
SELA Region is Hard-to-Count (HTC)
The SELA Collaborative’s role has focused on creating spaces to convene diverse organizations, offices, and agencies to collectively strategize SELA Census outreach.
March 13, 2020 “stay at home” orders were issued and the planned Census outreach strategies for SELA, were paused.
In 2010, the SELA region experience low-response rates (meaning low participation in Census 2010) which impacted the amount of federal resources our communities received. This map clearly signaled that if the region aspired to attain a complete count in 2020, SELA Census outreach stakeholders would have to coordinate with one another in unprecedented ways.
For 2020, the region had been identified to be “hard or very hard to count” given its demographic profile: large immigrant, limited English speaking, 0-5, renter, low income Latino/a/x community. Deep understanding of this context allowed the diverse network of SELA Census outreach partners to identify core tactics and bilingual activities to educate, activate, and participate in 2020 Census.
SELA Collaborative’s Role in the Southeast LA Region
The SELA Collaborative’s role has focused on creating spaces to convene diverse organizations, offices, and agencies to collectively strategize SELA Census outreach. From the bilingual charlas in 2018 to learn directly from residents what their main concerns are to providing access to critical Census 2020 campaign updates by convening the region within both the Los Angeles Regional Census Table (LARCT) to educate partners and its evolution to the We Count LA Campaign to coordinate one another, the SELA Collaborative has coordinated multiple partnerships through an ethos of inclusion and transparency.
This means leaning into our unique role in this countywide campaign to elevate our partners direct outreach activities in, highlighting organizations’ efforts via earned and paid media opportunities, and continuously representing the innovative regional work at the local, state, and national level.
The Coronavirus 19 Pandemic
On March 12th, 2020, the We Count LA table mobilized its eight regional co-conveners for a press conference to launch the start self-response period for 2020 Census. One day later, “stay at home” orders were issued and the planned Census outreach strategies for SELA, were paused.